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Tag: Zune ads

New subscription model in the works for Zune?

19 November, 2008 (14:53) | zune news | By: Harvey Chute

Some details about upcoming Zune plans were revealed today by Microsoft Zune marketing lead Chris Stephenson.
In an interview with AdWeek about Microsoft’s use of marketing agency Crispin, Porter & Bogusky, Stephenson indicates that the company plans to reveal a new Zune subscription model this week “that’ll make it easier for people to get into the [...]

New Zune TV commercial

17 November, 2008 (20:15) | zune news | By: Harvey Chute

Is it just me, or are Zune ads going much more mainstream?
We’ve been clamoring for this for a long while, and it seems that Microsoft is augmenting its artsy-and-abstract advertising strategy with some more straightforward commercials.
This one, released tonight, is a good example and showcases Mixview quite effectively. I don’t know if this has aired [...]