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Author Topic: New Zune commercial.  (Read 2678 times)
Palmer Deville
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New Zune commercial.
« on: December 20, 2006, 10:56:45 PM »

I was out at a local Italian hole in the wall tonight and they had sports on the TV, ESPN I think. I saw a Zune commercial that had still shots and clips from the original trendy ads, it didn't look like they shot any new footage. However, this one had subdued music (if any at all) and had a voice over. The voice over was very prominent. It actually talked about the device and I mean seriously talked about the features of the device. I was impressed. It also had captions that highlighted each feature. This was a major leap forward in their ad campaign and very well done. Informative, but not to the point of a lecture.

At the end the caption read something like, "The New Wireless MP3 Player from Microsoft."  Then it showed the Zune logo and Zune.net. It was a huge step forward in their advertising.

I can't find this ad anywhere on the internet, but trust me - for those who complained this is likely what you were waiting for.
 

« Last Edit: December 20, 2006, 11:04:06 PM by Palmerdeville » Logged

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Zunerama Ed.
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Re: New Zune commercial.
« Reply #1 on: December 20, 2006, 11:10:44 PM »

Wow... an ad with a message, and some clarity?  This is a good sign.  Smiley
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Palmer Deville
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Re: New Zune commercial.
« Reply #2 on: December 20, 2006, 11:23:47 PM »

I wish I could find it. Until then, it sounds like I saw BigFoot. Hopefully it will hit the net soon. It was truly informative.
« Last Edit: December 20, 2006, 11:26:09 PM by Palmerdeville » Logged

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Zunerama Ed.
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Re: New Zune commercial.
« Reply #3 on: December 20, 2006, 11:53:27 PM »

Yes, I just searched YouTube for it and it hasn't been posted there yet...
Odds are it won't be long before it is.
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xxxoom
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Re: New Zune commercial.
« Reply #4 on: December 21, 2006, 12:18:52 AM »

it's about time the big wigs at microsoft started listening to the big wigs at zunerama. Wink
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rama
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Re: New Zune commercial.
« Reply #5 on: December 21, 2006, 10:08:31 AM »

Might it be this one?
http://www.youtube.com/watch?v=WGq--cfd8PA
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admin
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Re: New Zune commercial.
« Reply #6 on: December 21, 2006, 10:11:28 AM »

Quote from: rama on December 21, 2006, 10:08:31 AM
Might it be this one?
http://www.youtube.com/watch?v=WGq--cfd8PA

No voice-over on that one... but I do like that ad! Thanks rama.
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Palmer Deville
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Re: New Zune commercial.
« Reply #7 on: December 21, 2006, 12:52:35 PM »

That's definitely the video. It's got clips from the original commercials like Battle, Snow and the end is from Chorus. It was loud inside, but I'm almost positive there was a voice over. I'd only had one Stone IPA at that point so I doubt it was to blame.

I also remember thinking, is this a news bit about the Zune - the guy talking sounds like a news anchor. Anyway, I could be wrong about the voice over, but it's definitely the video and it is much more clear than the original dozen, which had tags like, "find your audience, get in sync, duos are better than solo acts and welcome to the social."

If I was wrong about the voice over I apologize, but it's a step in the right direction for Zune ads. I could actually tell what they were trying to convey.

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technomom
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Re: New Zune commercial.
« Reply #8 on: December 21, 2006, 01:43:51 PM »

It's a much better commercial! Thanks Palmer
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olion597
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Re: New Zune commercial.
« Reply #9 on: December 21, 2006, 02:38:21 PM »

Yes, this one is much much better.  Still not the best, but for the direction they went, this is how they all should have been.  I'd probably give it a B+, I think that this may be the first one that they show video playing and the interface moving.
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