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Zune and Xbox start playing nice(r)

21 November, 2009 (15:29) | zune news | By: Harvey Chute

Zune video is now available on Xbox LIVE, with the service rolled out as of Wednesday to 18 countries. (See list of countries below.)

This gives LIVE users access to Zune video marketplace directly from Xbox. It also provides interactive video viewing features such as Party mode, where you interact with up to seven friends through avatars and voice chat, while watching the same video.

High Definition video is available via Zune Marketplace via Xbox 360. The “instant-on” streaming experience delivers HD video up to 1080p video and 5.1 surround sound.

The seamlessness of using video across Xbox, Zune, and PC remains a challenge, but there is progress. U.S. TV shows, for example, can be purchased once and watched on your PC, Zune HD and on your Xbox. And it’s great to see Zune having a fingerhold in each of those three areas.

Zune on Xbox LIVE is a plus-up for Xbox users, but the real benefit here is for Zune. This makes the Zune brand and content more visible for millions of Xbox users worldwide. That’s a valuable mindshare to tap into.

Zune video on Xbox Live is now available in: United States, Canada, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland and the United Kingdom.


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Time January 14, 2010 at 6:21 am


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