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Zune video on Xbox LIVE: instant on-demand HD video to the masses

1 June, 2009 (12:21) | zune news | By: Harvey Chute

Moments ago, Microsoft lifted the covers on its plans to integrate Zune Video Marketplace with Xbox.

High-definition movies and TV shows from Zune Marketplace are being made available to 17 million Xbox LIVE subscribers. The previous Xbox video store is being merged into the Zune Marketplace video store. This is a significant extension of the Zune brand to the powerful Xbox platform.

Zune video on Xbox LIVE will show “instant on, smooth-streaming content”, in 1080p HD with 5.1 surround sound. Some details from today’s Microsoft keynote at the E3 (Electronic Entertainment Expo) conference in Los Angeles:

  • Video startup is as close to instantaneous as possible by seamlessly transitioning between many different bitrates and resolutions of video
  • Video playback will start at a low bitrate for fast download time and then ramp up to a higher bitrate and quality
  • This process enables delivery of up to 1080p with 5.1 surround sound
  • Enhanced search functions within Zune video on Xbox LIVE helps you easily find your favorite film or TV show

The service will be available in eighteen countries: US, Canada, Austria, Australia, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom.