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New subscription model in the works for Zune?

19 November, 2008 (14:53) | zune news | By: Harvey Chute

Some details about upcoming Zune plans were revealed today by Microsoft Zune marketing lead Chris Stephenson.

In an interview with AdWeek about Microsoft’s use of marketing agency Crispin, Porter & Bogusky, Stephenson indicates that the company plans to reveal a new Zune subscription model this week “that’ll make it easier for people to get into the model.”

The use of Crispin represents a marketing strategy for Zune that is more closely aligned with Microsoft’s overall marketing. Stephenson indicates that the company is “looking to drive the Zune brand closer to Microsoft and the PC platform,” said Stephenson.

Both good things. Speculation is rampant, as it should be, in our forums.

(Thanks to segadc for the tip.)


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